ExtraDry is an exhibition of video art born from the desire to draw contemporary art out from its usual expositive spaces and onto the walls at Dry, Via Solferino 33, and the new Dry, Viale Vittorio Veneto 28, in Milan. 

Following the ExtraDry project curated by Peep-Hole for three editions from 2013-2016, Case Chiuse arrives at Dry with a new format and presents StraightUp@ExtraDry, an award for young artists.

It was decided along with the founders of Dry to establish the StraightUp@ExtraDry award in order to give visibility to the creativity emerging from the extremely current research of young artists expressing themselves through video. As well as giving visibility to the artists, the award is designed to support future research by the videomakers by awarding three different prizes and the purchase of the winning piece. 

The name Straight Up is a blend of English slang and bar vocabulary. It implies something honest and fresh that aims for the top, just like the synergy we wish to create between the award, the artists and their future.

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Dry is defined by its strong contemporary feel. It offers the very best quality while remaining accessible and informal, making it an ideal location to exhibit video art and create a new kind of synergy between the work and the spectator. With the launch of Straight Up and its commitment to this kind of project since 2013, Dry proves once again that it is an ideal exhibition space for experimental video and offers a chance to expose contemporary art and the work of these young artists to a wider public.

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The review committee for the StraightUp@ExtraDry award is composed of Simone Bertuzzi and Simone Trabucchi, the Invernomuto duo, and Paola Clerico, creator of the CaseChiuse project. The jury is made up of Ilaria Bonacossa, director of Artissima, Paolo Zani, founder of Galleria Zero, and two of Dry’s founders, collectors Bernardo Attolico and Tiziano Vudafieri. Coordination and curation assistance from Ginevra D’oria. Each artist selected to participate will have to present at least three videos, which will be projected at Dry Via Solferino and the new Dry Vittorio Veneto for two months.

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*Jacopo Rinaldi will take part with his works in StraightUp@ExtraDry